Seeds
Is TAGGRS the same as Stape?
Essentially yes. Both are GTM server-side hosting providers. TAGGRS starts at $22/month (vs Stape $17/month), claims 30% more conversions with server-side tracking. Same model: they...
Does server-side tracking comply with GDPR?
Server-side tracking can be fully GDPR-compliant, but architecture matters. A first-party server on your own subdomain processes data you control. You still need a valid...
How does server-side tracking help with first-party cookies?
Server-side tracking sets cookies from your domain (first-party) instead of third-party tracking domains. This bypasses Safari ITP 7-day limits and browser restrictions. Stape offers Cookie...
Which ad platforms support Conversion APIs for server-side tracking?
Major platforms with Conversion APIs: Facebook/Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Conversions API, Snapchat Conversions API, Pinterest Conversions API, Microsoft/Bing UET....
Does server-side tracking bypass ad blockers?
Mostly yes. Server-side tracking fires from your server, not browser scripts that ad blockers target. Stape Custom Loader specifically makes tracking scripts more resistant to...
What is server-side tracking and why does it matter?
Server-side tracking collects data on your server instead of the user browser, then forwards it to analytics platforms. It bypasses ad blockers, improves data accuracy...
How long does GTM server-side tracking take to set up?
GTM server-side requires a cloud server (GCP/AWS), custom domain configuration, and rewriting all tags for server-side format. Initial setup takes days to weeks; ongoing maintenance...
What is Facebook CAPI (Conversions API)?
Meta Conversions API (CAPI) sends conversion events server-to-server from your backend to Meta, bypassing browser limitations like ad blockers and ITP. Meta recommends using CAPI...
What is GA4 Measurement Protocol?
GA4 Measurement Protocol lets you send events directly to Google Analytics via HTTP requests from any server or device. It augments (not replaces) standard gtag...
How much data do I lose with client-side tracking only?
Client-side tracking typically loses 25-40% of data due to ad blockers (30% of desktop users), Safari ITP (7-day cookie limits), consent rejection (30-50% of EU...
What is first-party data and why is it important for tracking?
First-party data is information you collect directly from your customers (purchases, site visits, email engagement). It is more accurate, privacy-compliant, and durable than third-party data,...
What is BigQuery and why would an ecommerce store need it?
BigQuery is Google Cloud fully-managed serverless data warehouse that runs SQL queries on petabytes of data in seconds. Ecommerce stores use it to centralize order,...