Seeds
Can I fix attribution without rebuilding everything?
Yes. Keep existing client-side tracking running while adding server-side alongside it. WordPress plugins can add server-side tracking without touching your current setup. Start with purchase...
How do I track the full customer journey again?
Implement server-side tracking for complete funnel (page view → view item → add to cart → checkout → purchase), store session attribution data server-side, use...
What's causing my attribution gaps?
Common causes: UTMs stripped by redirects, Safari ITP limiting cookies to 7 days (24 hours for classified domains), ad blockers blocking tracking scripts, iOS ATT...
How do I reconnect my Facebook ad clicks to purchases?
Implement Facebook Conversions API (CAPI) for server-side tracking, use proper UTM parameters on all ad links, enable Enhanced Matching with customer email/phone, and ensure fbclid...
Why doesn't my GA4 match my ad platform conversions?
Different attribution models (GA4 uses last-click by default, Facebook uses 7-day click), different attribution windows, tracking blocked differently by ad blockers, and data processing delays....
Why is last-click attribution misleading?
Most journeys are multi-touch: Facebook ad → Google search → Direct → Purchase. Last-click gives all credit to 'Direct,' ignoring Facebook and Google contributions. Multi-touch...
What is Facebook Conversions API (CAPI)?
Server-to-server connection sending conversion events from your server to Facebook. Bypasses browser blocking, extends attribution window (7-day CAPI vs 24-hour pixel), sends complete customer data....
What are Google Ads Enhanced Conversions?
Server-side conversion upload with customer identifiers (email, phone) that Google matches to ad clicks. Works when cookies blocked. Improves attribution accuracy and Smart Bidding performance...
How much data am I losing to ad blockers?
Most WooCommerce stores lose 30–40% of analytics events to ad blockers, browser privacy features, and consent rejection combined. Ad blockers alone account for roughly 15–25%...
What is TikTok Pixel Helper?
TikTok Pixel Helper is a free Chrome extension that validates whether TikTok tracking events fire correctly on your website. When installed, it displays a green...
Why isn't TikTok tracking iOS users?
Apple's App Tracking Transparency framework, introduced with iOS 14.5, requires apps to request explicit permission before tracking users across other apps and websites. Approximately 96%...
Why don't my TikTok conversions match sales?
TikTok Pixel running browser-side typically captures 60–75% of actual WooCommerce sales due to three independent blocking mechanisms. iOS App Tracking Transparency restricts TikTok's ability to...