Seeds
How do I prevent tracking plugin conflicts?
The main cause of tracking plugin conflicts is duplicate pixels -- installing multiple plugins that fire the same tracking events inflates conversion numbers and corrupts...
What's the easiest way to add tracking to WooCommerce?
The easiest path is a dedicated plugin like MonsterInsights (for GA4) or Conversios (for multi-platform). These connect your WooCommerce store to analytics platforms with zero...
Why do WooCommerce tracking plugins keep breaking?
WooCommerce tracking plugins break because they depend on hooks, JavaScript APIs, and data layer structures that change with every major WooCommerce or WordPress update. WordPress...
How do I send WooCommerce data to BigQuery?
Two approaches: (1) Manual CSV export from WooCommerce, then upload to BigQuery -- simple but not scalable and useless for real-time decisions. (2) No-code ETL...
Why do GA4 and Facebook conversion numbers never match?
They use fundamentally different measurement systems. GA4 uses session-based, last-click attribution with first-party cookies. Meta uses 7-day click / 1-day view attribution and counts view-through...
Why are my UTM parameters disappearing?
The most common culprits: (1) URL redirects (301/302) that strip query strings -- check with Redirect Detective or WhereGoes.com. (2) Link shorteners that don't preserve...
Why does server-side UTM tracking matter?
Server-side UTM tracking captures attribution data on your server before it can be blocked by browsers, ad blockers, or privacy restrictions. Client-side tracking relies on...
How do I reconcile platform data discrepancies?
Accept that 10-15% discrepancy between platforms is normal -- they use different attribution models, tracking methods, and data collection rules. To reconcile: (1) Audit tracking...
How do I protect UTM parameters from being stripped?
Standard UTM parameters (utm_source, utm_medium, utm_campaign) are safe from iOS/Safari stripping -- Apple only removes platform-specific click IDs like gclid and fbclid. To protect UTMs...
How do I fix broken marketing attribution?
Most attribution breaks because it relies on platform pixels and cookie-based tracking -- each platform claims the same conversions, showing 200% more total conversions than...
What attribution models should I use for marketing?
No single model tells the full story -- use multiple simultaneously. First-touch attribution shows which channels drive discovery (good for brand awareness budgets). Last-touch shows...
How do I protect UTM parameters from being stripped?
Standard UTM parameters (utm_source, utm_medium, utm_campaign) survive iOS privacy restrictions -- Apple only strips platform click IDs (gclid, fbclid). Protect UTMs from technical stripping by:...