Seeds
What is event deduplication and why is it critical for WooCommerce tracking?
Event deduplication prevents the same conversion from being counted twice when both browser Pixel and server-side API (CAPI, Measurement Protocol, Enhanced Conversions) report the same...
How does GDPR affect conversion tracking on WooCommerce stores?
GDPR requires explicit consent before setting non-essential cookies, which means browser-based tracking pixels cannot fire until consent is granted. EU stores see 40-70% consent rejection...
What is first-party data and why does it matter for WordPress stores?
First-party data is information collected directly from visitors on your own domain — purchase history, browsing behaviour, form submissions, email addresses, and consent records. It...
How does Transmute Engine compare to GTM server-side for WordPress stores?
GTM server-side requires 50–120 hours of developer setup and ongoing maintenance at $120+/hour — totaling $70K–$145K over five years. Transmute Engine™ is WordPress-native, installs via...
Which platform should I trust when GA4, Facebook, and Google Ads all show different numbers?
Your WooCommerce order database is the only unbiased source of truth. GA4 is your most conservative cross-channel view. Facebook Ads Manager reports Facebook's self-attributed efficiency....
Why does Facebook Ads Manager show more conversions than GA4?
Facebook counts conversions within 7 days of a click OR 1 day of just viewing an ad — no click required. GA4 only attributes credit...
Why did my Facebook Ads ROAS drop suddenly?
Sudden ROAS drops most often come from four causes: iOS 14.5 ATT reduced Facebook's reported conversions by up to 38%, ad creative fatigue, audience saturation,...
Is server-side tracking worth the cost for small WooCommerce stores?
For stores spending $1,000 or more per month on paid ads, server-side tracking pays for itself by recovering the 30-40% of conversion data lost to...
What is server-side tracking and how does it work with WooCommerce?
Server-side tracking sends conversion events from your web server directly to ad platform APIs, bypassing the browser entirely. For WooCommerce, this means capturing purchase events...
Why does Google Ads show clicks but zero conversions for my WooCommerce store?
Zero conversions in Google Ads despite clicks almost always means the conversion tag never fires on the thank-you page. Common causes: WooCommerce order-received page caching...
Why are my Facebook Ads conversions not appearing in Meta Ads Manager?
Conversions disappear from Ads Manager when iOS ATT blocks Pixel attribution, ad blockers prevent the browser Pixel from firing, the CAPI access token is expired...
What are the most common causes of ROAS drops in WooCommerce paid ad campaigns?
Most sudden ROAS drops in WooCommerce are measurement failures, not performance failures. The usual culprits are broken conversion tracking after a plugin or theme update,...