Seeds
How does TikTok Events API work with WooCommerce for conversion tracking?
TikTok's Events API receives conversion events directly from your server over HTTPS instead of from a browser pixel, so it survives the ad blockers and...
What is Facebook Event Match Quality (EMQ) and how do I improve it?
Event Match Quality is Meta's score, from 1 to 10, for how well the customer information in your Conversions API events lets Meta match an...
What percentage of AI projects fail because of poor data quality?
Gartner predicts that through 2026, organisations will abandon 60 percent of AI projects that aren't supported by AI-ready data, with poor data quality a leading...
Why do AI marketing tools need clean first-party data to be accurate?
Because an AI marketing tool is only as good as the events it learns from, and client-side tracking feeds it a biased, incomplete picture. Ad...
Why stream WooCommerce events to BigQuery instead of using GA4?
Because GA4 gives you Google's processed view, while BigQuery gives you the raw truth you own. GA4 caps standard data retention at 14 months, samples...
What are the best ways to stream WooCommerce event data to BigQuery?
Four routes exist. GA4's native BigQuery export is free but ships Google's nested schema and the free tier caps the standard export at roughly 1...
How does Google Ads Enhanced Conversions work with WooCommerce?
Enhanced Conversions sends SHA256-hashed customer data (email, phone, name) alongside purchase conversions, letting Google match the sale to a logged-in Google account without relying on...
How does Facebook CAPI improve conversion tracking after iOS 14?
Facebook CAPI sends WooCommerce purchase events server-to-server, bypassing the iOS ATT restrictions that block the browser Pixel. When iOS users opt out of tracking, CAPI...
What are the main Conversion APIs WordPress stores should implement?
Four platforms dominate: Facebook CAPI (Meta ads attribution), Google Ads Enhanced Conversions (Smart Bidding data), GA4 Measurement Protocol (analytics completeness), and TikTok Events API. Klaviyo...
Does server-side tracking require Google Tag Manager?
No. Server-side tracking does not require GTM. Solutions like Transmute Engine send events directly from WordPress via server-to-server API calls to ad platforms. GTM is...
How does server-side tracking bypass ad blockers and browser restrictions?
Server-side tracking routes conversion events from your web server directly to ad platform APIs, bypassing the browser entirely. Ad blockers operate at the browser level...
What is the difference between GTM-based and GTM-free server-side tracking?
GTM-based server-side tracking (Stape, Taggrs, Addingwell) hosts a Google Tag Manager server container — you still configure GTM yourself, just on managed infrastructure. GTM-free solutions...