How do I send product data with CAPI?

Cherry Seed

Include content_ids (product SKUs or IDs), content_type (product or product_group), and contents array with item details. Product data enables dynamic ads and improves matching. Pull from WooCommerce order items and format according to Facebook's content specification.

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Sending product data with CAPI: Required product fields: WooCommerce implementation: Why product data matters: Dynamic ads:

Enables retargeting with viewed products
Populates product catalog matches
Powers "similar products" ads Better attribution:
Matches products to catalog
Improves conversion counting
Enables ROAS by product Content type options:
product: Individual items
product_group: Variants/bundles Most WooCommerce setups use product with individual SKUs.

Cherry Seed

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