Seeds
How do I calculate my conversion rate?
Divide the number of conversions by total visitors, then multiply by 100. For example: 50 orders from 1,000 visitors = 5% conversion rate. Use session-based...
What does CRO mean for my business?
CRO means getting more customers from the traffic you already have, without increasing ad spend. It lowers customer acquisition costs, improves user experience, and compounds...
Why is accurate tracking essential for CRO?
Without accurate tracking, CRO decisions are based on assumptions instead of evidence. Proper tracking reveals where visitors convert or drop off, which experiments actually win,...
What are heatmaps and how do I use them?
Heatmaps are visual overlays showing how users interact with your website using color (red for high activity, blue for low). They reveal where users click,...
Why did my tracking suddenly break?
Tracking typically breaks due to browser updates blocking third-party cookies, ad blocker filter list updates, consent management changes, tag manager misconfigurations, or website code deployments...
What's the most common tracking bug?
The most common tracking bug is duplicate or missing tag firing caused by incorrect trigger configuration in tag managers. This includes tags firing on the...
How do caching plugins affect tracking?
Caching plugins can break tracking by serving stale HTML that contains outdated or missing tracking snippets, by minifying and combining JavaScript files which can corrupt...
Does updating WordPress break tracking?
WordPress core updates rarely break tracking directly, but plugin and theme updates frequently do. Theme updates can overwrite header.php or footer.php templates where tracking code...
What should I check when tracking stops?
Start with browser developer tools: check the Network tab for blocked or failed tracking requests, the Console for JavaScript errors, and the Elements panel to...
How do I prevent tracking from breaking?
Implement server-side tracking as your primary data collection method so browser-side disruptions don't cause data loss. Use monitoring alerts for sudden drops in event volume,...
Why did my tracking work yesterday but not today?
Overnight changes are usually caused by automatic updates (WordPress, plugins, or themes), ad blocker filter list updates that added new rules, SSL certificate expirations breaking...
How do I diagnose broken tracking?
Use a systematic approach: first check real-time reports in your analytics platform to confirm data has stopped flowing. Then use browser extensions like Google Tag...