Seeds
What data should I send to TikTok Events API?
Send three layers: the event itself, user identifiers, and event properties. The event layer is the event name (like CompletePayment), an event_id for deduplication, and...
Is TikTok Events API free?
Yes. The TikTok Events API itself costs nothing, there's no fee, quota charge, or subscription to send conversion events to TikTok, just as the Pixel...
How is TikTok Events API different from TikTok Pixel?
The Pixel runs in the browser; the Events API runs on your server. The Pixel is JavaScript that fires events from the visitor's page, so...
What events should I track server-side?
Track the events that carry money or strong intent: at minimum CompletePayment (purchase), and ideally InitiateCheckout, AddToCart, and PlaceAnOrder, plus ViewContent for retargeting. The purchase...
Does TikTok have an official SDK?
TikTok offers an official browser Pixel and a documented Events API, but no widely used official server SDK for languages like PHP. For web tracking...
How do I send TikTok events from PHP?
Post a JSON payload to the TikTok Events API endpoint from your server using a plain HTTP request. In WordPress that means building the event...
What TikTok credentials do I need?
You need three things to send server events: a Pixel (its pixel code/ID), an Events API access token, and your TikTok advertiser account. The pixel...
How do I test TikTok server events?
Use the Test Events tool in TikTok Events Manager with a test_event_code. Generate the code in Events Manager, include it in the test calls you...
Can I use GTM Server-side for TikTok?
Yes. TikTok events can be sent through Google Tag Manager's server-side container using a TikTok Events API tag template, so your server container receives the...
How do I combine Pixel and Events API?
Run both and deduplicate them with a shared event_id. Fire the TikTok Pixel in the browser for immediate signal and post the same event to...
Which WooCommerce TikTok plugin is best?
There's no single winner; the right choice depends on whether the plugin sends events server-side. TikTok's own "TikTok for Business" plugin is the simplest install...
What tracking parameters does Safari strip?
Safari strips known cross-site click identifiers used for link decoration, most notably advertising click IDs like fbclid and gclid, when a visitor navigates from one...