Seeds
What should I prioritize first when fixing tracking?
Prioritize purchase event tracking first—it directly impacts revenue attribution and ROAS calculations. Then add_to_cart and begin_checkout for funnel analysis. Page views and other engagement events...
How do I audit my current tracking setup?
Compare three data sources for the same period: WooCommerce orders (truth), GA4 conversions, and ad platform conversions (Facebook, Google Ads). Discrepancies reveal what's blocked by...
What's the first step to fix my tracking?
Audit your current data loss: compare GA4 reported conversions to WooCommerce actual orders. If WooCommerce shows 100 orders but GA4 shows 65, you have 35%...
How often should I verify tracking?
Daily first week after implementation (verify everything works). Weekly for first month (catch issues early). Monthly ongoing (prevent drift). After any major change (WordPress update,...
What are signs my tracking is broken?
Zero conversions for 24+ hours when you know orders happened. Sudden 30%+ drop in daily conversions. Platform showing 'authentication error' or API failures. GA4/Facebook numbers...
How do I set up tracking monitoring?
Set up alerts in GA4 for conversion drops (30%+ vs 7-day average). Check plugin logs daily first week. Create BigQuery scheduled query to monitor event...
What should I check in each platform after setup?
GA4: Check ecommerce reports populate, revenue matches WooCommerce. Facebook: Check Event Match Quality score (target 8+), purchase events appear. Google Ads: Check conversions show 'website'...
How do I test if my tracking works?
Place a real test purchase (use $0.01 coupon), then verify it appears in WooCommerce orders, GA4 (within 10 minutes), Facebook Events Manager (within 15 minutes),...
What's the best value tracking solution?
WordPress-native server-side plugins offer best value for WordPress/WooCommerce: $89-259/month all-inclusive vs $70K-145K for GTM approach over 5 years. Value = complete functionality at predictable cost...
What hidden costs should I watch for?
Hidden costs in GTM-based solutions: developer time for setup ($5K-20K), ongoing maintenance ($500-2K/month), API change updates ($2K-5K per platform per year), emergency debugging (variable), cloud...
How do I compare tracking solution costs?
Calculate Total Cost of Ownership (TCO) over 5 years: monthly subscription + developer setup + ongoing developer maintenance + cloud hosting + unexpected fixes. GTM-based...
What's included in tracking tool pricing?
WordPress-native plugins typically include: all platform integrations (GA4, Facebook, Google Ads, TikTok), BigQuery data warehouse connection, automatic updates for API changes, support, and unlimited events....