Cherry Seed

Is iOS 15/16/17 making tracking worse?

iOS 17 tracking privacy safari ITP updates link tracking protection apple

Quick Answer

Each iOS version adds privacy features, but iOS 14.5's ATT was the biggest single change. iOS 15 added Mail Privacy Protection and Safari improvements. iOS 16-17 continued incremental privacy enhancements. The trend is toward stricter privacy, but nothing since has matched iOS 14's impact on Facebook.

Full Answer

iOS version privacy changes: iOS 14.5 (April 2021)

  • Major impact:
  • App Tracking Transparency
  • IDFA opt-in requirement
  • The biggest change ever iOS 15 (September 2021)
  • Moderate impact:
  • Mail Privacy Protection (hides opens)
  • Safari Intelligent Tracking updates
  • iCloud Private Relay (hides IP)
  • App Privacy Report iOS 16 (September 2022)
  • Minor impact:
  • Lockdown Mode (extreme users only)
  • Safety Check (domestic abuse focus)
  • Passkeys (authentication, not tracking) iOS 17 (September 2023)
  • Minor impact:
  • Link Tracking Protection (removes some URL...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/429

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/facebook-meta-tracking/facebook-pixel-ios14-newer-ios-tracking-impact