Seeds
Does server-side tracking fix Safari ITP cookie restrictions?
Yes. Safari's ITP limits JavaScript-set tracking cookies to 7 days. Server-side tracking sends events from your server to ad platforms via API—no browser cookie required....
What is first-party data and why does it matter for marketing?
First-party data is information you collect directly from your own customers — purchase history, email addresses, on-site behavior. It matters because third-party cookies are disappearing,...
Why do AI marketing tools perform better with more historical data?
AI models learn from examples. Meta's algorithm needs at least 50 conversions per week per ad set to exit the learning phase. Google's data-driven attribution...
What is data readiness for AI and why should WooCommerce stores prepare now?
Data readiness means having clean, complete, historical event data when AI tools need it. WooCommerce stores that start collecting server-side data now — purchases, add-to-carts,...
What can WooCommerce store owners do with BigQuery that they cannot do in GA4?
BigQuery stores raw, unsampled event data indefinitely with full SQL access. GA4 applies sampling, a 14-month default retention limit, and no cross-source joins. BigQuery lets...
How does TikTok Events API work with WordPress and WooCommerce?
TikTok Events API sends WooCommerce purchase events from your server directly to TikTok — bypassing ad blockers and iOS restrictions that block the TikTok Pixel....
What is first-party data and why does it matter for WordPress stores?
First-party data is information collected directly from visitors on your own domain — purchase history, browsing behaviour, form submissions, email addresses, and consent records. It...
How does GDPR affect conversion tracking on WooCommerce stores?
GDPR requires explicit consent before setting non-essential cookies, which means browser-based tracking pixels cannot fire until consent is granted. EU stores see 40-70% consent rejection...
What is event deduplication and why is it critical for WooCommerce tracking?
Event deduplication prevents the same conversion from being counted twice when both browser Pixel and server-side API (CAPI, Measurement Protocol, Enhanced Conversions) report the same...
How does Transmute Engine compare to PixelYourSite Pro for WooCommerce server-side tracking?
PixelYourSite Pro ($99/year) is a good entry point for non-technical stores needing basic Facebook CAPI and GA4. Transmute Engine (from $19/month) runs as a dedicated...
Why did my Facebook Ads ROAS drop suddenly?
Sudden ROAS drops most often come from four causes: iOS 14.5 ATT reduced Facebook's reported conversions by up to 38%, ad creative fatigue, audience saturation,...
Why does Facebook Ads Manager show more conversions than GA4?
Facebook counts conversions within 7 days of a click OR 1 day of just viewing an ad — no click required. GA4 only attributes credit...