Seeds
Is Consent Mode required for GDPR?",
Consent Mode itself isn't legally required, but obtaining consent before tracking IS required under GDPR. Consent Mode is Google's recommended implementation for GDPR compliance while...
Does Consent Mode work with cookie banners?
Yes. Most major cookie consent platforms (CookieYes, Cookiebot, OneTrust, Termly) have built-in Consent Mode integration. They automatically set consent defaults and update based on user...
What's the difference between basic and advanced Consent Mode?
Basic Mode: tags don't load until consent granted (no modeling). Advanced Mode: tags load immediately but adjust behavior based on consent (enables modeling). Advanced provides...
Should I use GA4 or Google Ads conversions?
Use Google Ads conversions for campaign optimization within Google Ads. Use GA4 for cross-channel analysis and understanding user behavior. For true business performance, use your...
Does server-side fix GA4/Ads discrepancies?
Server-side tracking reduces discrepancies from data loss (ad blockers, browser restrictions) by ensuring both platforms receive the same events. However, attribution model differences remain—Google Ads...
How much discrepancy is too much?
10-20% difference between GA4 and Google Ads is normal and expected due to attribution differences. 20-30% is high but may be acceptable with explanation. Over...
How do I link GA4 to Google Ads?
In GA4 Admin, go to Google Ads Links, click 'Link', choose your Google Ads account, enable auto-tagging and personalized advertising, then confirm. In Google Ads,...
Can I import GA4 conversions into Google Ads?
Yes. After linking accounts, go to Google Ads → Goals → Conversions → New Conversion → Import → GA4. Select the GA4 events to import...
Why does Google Ads show more conversions than GA4?
Google Ads often shows more due to data-driven attribution crediting multiple touchpoints, cross-device matching via Google accounts, and view-through conversions. GA4's last-click model only credits...
How do I compare GA4 and Google Ads data?
Create a spreadsheet comparing both platforms to your backend truth. Track weekly: backend conversions, GA4 conversions, Google Ads conversions, and each platform's capture rate. Look...
What attribution model should I use?
For Google Ads: use data-driven attribution if you have enough conversion volume (400+ conversions in 30 days). For GA4: data-driven is also best if available....
How do I test Measurement Protocol events?
Use GA4's DebugView for real-time event validation. Send events with debug_mode: true to see them in DebugView. Also use the validation endpoint first (/mp/collect/debug) which...