Seeds
Can I use Enhanced Conversions with offline conversions?
Yes. When uploading offline conversions via Google Ads API or imports, include enhanced conversion data (email, phone) in the upload file. This enables Google to...
How much does Enhanced Conversions improve attribution?
Enhanced Conversions typically recovers 5-15% more attributed conversions in Google Ads by matching purchases that lost cookies before the buyer returned. Safari-heavy audiences see the...
Does Enhanced Conversions work with gtag.js only?
Enhanced Conversions works with three implementation methods, not just gtag.js. Google Tag Manager is the most common route, handling hashed first-party data collection through a...
How do I test Consent Mode?
Use Google Tag Assistant or Chrome DevTools to inspect consent states. Check gtag dataLayer for consent parameters. Test both accept and decline scenarios. Use GA4...
Can I use server-side with Consent Mode?
Yes, but consent requirements still apply. Server-side tracking must respect user consent under GDPR. Capture consent status client-side, pass to server, and only send events...
How do I implement Consent Mode?
Add consent default state before gtag.js loads, then update based on user choice from your cookie banner. Most cookie banner plugins (CookieYes, Cookiebot, OneTrust) have...
How accurate is conversion modeling?
Google claims conversion modeling with Consent Mode recovers 70-90% of the signal from non-consenting users, depending on data volume and configuration. Higher traffic sites get...
What is Consent Mode v2?
Consent Mode v2 (March 2024) adds two new required parameters: ad_user_data and ad_personalization. These provide more granular control over data sharing and personalization. Required for...
Is Consent Mode required for GDPR?",
Consent Mode itself isn't legally required, but obtaining consent before tracking IS required under GDPR. Consent Mode is Google's recommended implementation for GDPR compliance while...
Does Consent Mode work with cookie banners?
Yes. Most major cookie consent platforms (CookieYes, Cookiebot, OneTrust, Termly) have built-in Consent Mode integration. They automatically set consent defaults and update based on user...
What's the difference between basic and advanced Consent Mode?
Basic Mode: tags don't load until consent granted (no modeling). Advanced Mode: tags load immediately but adjust behavior based on consent (enables modeling). Advanced provides...
Should I use GA4 or Google Ads conversions?
Use Google Ads conversions for campaign optimization within Google Ads. Use GA4 for cross-channel analysis and understanding user behavior. For true business performance, use your...