Cherry Branch
Conversion APIs
Platform-specific conversion APIs: Facebook CAPI, GA4 Measurement Protocol, Google Enhanced Conversions
14 seedsHow does TikTok Events API work with WooCommerce to track purchases?
TikTok Events API sends WooCommerce purchase data server-to-server directly to TikTok, bypassing the ad blockers that hide 31.5% of pixel events. Your server captures the...
How does TikTok Events API work with WordPress and WooCommerce?
TikTok Events API sends WooCommerce purchase events from your server directly to TikTok — bypassing ad blockers and iOS restrictions that block the TikTok Pixel....
What is event deduplication and why is it critical for WooCommerce tracking?
Event deduplication prevents the same conversion from being counted twice when both browser Pixel and server-side API (CAPI, Measurement Protocol, Enhanced Conversions) report the same...
What is Facebook Event Match Quality (EMQ) and how do I improve it?
Event Match Quality is Meta's score, from 1 to 10, for how well the customer information in your Conversions API events lets Meta match an...
How does TikTok Events API work with WooCommerce for conversion tracking?
TikTok's Events API receives conversion events directly from your server over HTTPS instead of from a browser pixel, so it survives the ad blockers and...
How does Klaviyo server-side tracking work with WooCommerce?
Klaviyo server-side tracking sends WooCommerce events to Klaviyo from your server through its Track API and Events API, instead of relying on Klaviyo's browser snippet....
What are the main Conversion APIs WordPress stores should implement?
Four platforms dominate: Facebook CAPI (Meta ads attribution), Google Ads Enhanced Conversions (Smart Bidding data), GA4 Measurement Protocol (analytics completeness), and TikTok Events API. Klaviyo...
How does Facebook CAPI improve conversion tracking after iOS 14?
Facebook CAPI sends WooCommerce purchase events server-to-server, bypassing the iOS ATT restrictions that block the browser Pixel. When iOS users opt out of tracking, CAPI...
How does Google Ads Enhanced Conversions work with WooCommerce?
Enhanced Conversions sends SHA256-hashed customer data (email, phone, name) alongside purchase conversions, letting Google match the sale to a logged-in Google account without relying on...
Which ad platforms support Conversion APIs for server-side tracking?
Major platforms with Conversion APIs: Facebook/Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Conversions API, Snapchat Conversions API, Pinterest Conversions API, Microsoft/Bing UET....
What is Facebook CAPI (Conversions API)?
Meta Conversions API (CAPI) sends conversion events server-to-server from your backend to Meta, bypassing browser limitations like ad blockers and ITP. Meta recommends using CAPI...
What is GA4 Measurement Protocol?
GA4 Measurement Protocol lets you send events directly to Google Analytics via HTTP requests from any server or device. It augments (not replaces) standard gtag...
What is Google Ads Enhanced Conversions?
Enhanced Conversions sends hashed (SHA256) first-party customer data (email, phone, address) to Google to match conversions with ad clicks. It improves conversion measurement accuracy when...
How much does ROAS improve with server-side tracking?
Case studies show 13-52% ROAS improvement from server-side tracking with Facebook CAPI. Wolfgang Digital reported 52% ROAS increase for Elverys. Fever saw 2.1x ROAS improvement....