Platform-specific conversion APIs: Facebook CAPI, GA4 Measurement Protocol, Google Enhanced Conversions
Major platforms with Conversion APIs: Facebook/Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Conversions API, Snapchat Conversions API, Pinterest Conversions API, Microsoft/Bing UET. All major server-side solutions (Stape,...
Facebook Conversions API sends conversion events directly from your server to Facebook, bypassing browser limitations. It improves match rates by including hashed customer data (email, phone) that connects ad clicks...
GA4 Measurement Protocol is an API that lets you send events directly from your server to Google Analytics, bypassing the browser. It ensures 100% event delivery (no ad blockers), enables...
Enhanced Conversions sends hashed first-party customer data (email, phone, address) with conversion events to improve Google Ads attribution. It recovers conversions lost to cookie restrictions by matching against Google logged-in...
10-30% more conversions captured and reported to platforms. Facebook CAPI case studies show 13-25% attribution improvement. Better data means better algorithm training, which means improved targeting and 10-25% CPA reduction....