Cherry Branch
Conversion APIs
Platform-specific conversion APIs: Facebook CAPI, GA4 Measurement Protocol, Google Enhanced Conversions
5 seedsWhich ad platforms support Conversion APIs for server-side tracking?
Major platforms with Conversion APIs: Facebook/Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Conversions API, Snapchat Conversions API, Pinterest Conversions API, Microsoft/Bing UET....
What is Facebook CAPI (Conversions API)?
Meta Conversions API (CAPI) sends conversion events server-to-server from your backend to Meta, bypassing browser limitations like ad blockers and ITP. Meta recommends using CAPI...
What is GA4 Measurement Protocol?
GA4 Measurement Protocol lets you send events directly to Google Analytics via HTTP requests from any server or device. It augments (not replaces) standard gtag...
What is Google Ads Enhanced Conversions?
Enhanced Conversions sends hashed (SHA256) first-party customer data (email, phone, address) to Google to match conversions with ad clicks. It improves conversion measurement accuracy when...
How much does ROAS improve with server-side tracking?
Case studies show 13-52% ROAS improvement from server-side tracking with Facebook CAPI. Wolfgang Digital reported 52% ROAS increase for Elverys. Fever saw 2.1x ROAS improvement....