Cherry Branch
Server-Side Tracking Basics
Core concepts of server-side tracking, setup requirements, and data loss from client-side only
7 seedsHow much does it cost to hire a developer for server-side tracking?
GTM server-side implementation: $5,000-$24,000 upfront (50-120 hours at $100-200/hour). Ongoing maintenance: EUR500+ per month (just a few hours of developer time). Total 5-year cost with...
Does server-side tracking bypass ad blockers?
Mostly yes. Server-side tracking fires from your server, not browser scripts that ad blockers target. Stape Custom Loader specifically makes tracking scripts more resistant to...
What is server-side tracking and why does it matter?
Server-side tracking collects data on your server instead of the user browser, then forwards it to analytics platforms. It bypasses ad blockers, improves data accuracy...
How long does GTM server-side tracking take to set up?
GTM server-side requires a cloud server (GCP/AWS), custom domain configuration, and rewriting all tags for server-side format. Initial setup takes days to weeks; ongoing maintenance...
How much data do I lose with client-side tracking only?
Client-side tracking typically loses 25-40% of data due to ad blockers (30% of desktop users), Safari ITP (7-day cookie limits), consent rejection (30-50% of EU...
What is event deduplication in server-side tracking?
Event deduplication prevents double-counting when both client-side (Pixel) and server-side (CAPI) fire for the same action. Both events share an identical event_id; the platform keeps...
What is the difference between WordPress-native and GTM-based server-side tracking?
GTM-based: browser loads GTM JS, sends to GTM server container, server routes to platforms. Requires GTM expertise, container hosting, tag configuration. WordPress-native: plugin captures events...