Seeds
How do I track conversions from Safari users?
Capture the conversion server-side rather than relying on the browser. Safari's Intelligent Tracking Prevention caps client cookies at 7 days (24 hours with link decoration)...
Why are my Safari users showing as 'direct' traffic?
Safari users appear as direct traffic because their tracking cookies expire before they convert. Safari ITP limits JavaScript-set cookies to 7 days for standard browsing...
Why does Safari treat ad clicks differently?
Because Safari classifies ad-click identifiers as cross-site tracking and handles them through a separate, privacy-preserving path. When someone clicks an ad, the landing URL usually...
Does Safari 18 break my tracking even more?
Yes. Safari 18, released September 2024 with macOS Sequoia and iOS 18, expanded Link Tracking Protection to strip gclid, fbclid, and other click identifiers from...
How do I fix attribution for Safari visitors?
Server-side tracking that sends conversion events directly from your server to ad platforms via API — bypassing browser cookies entirely. Safari's ITP caps JavaScript cookies...
Why do Safari cookies expire in 24 hours after ad clicks?
Safari's Intelligent Tracking Prevention classifies gclid, fbclid, dclid, and msclkid as link decoration from known tracking domains. When a visitor arrives via a paid ad...
How often does Safari update its tracking lists?
Safari's tracking prevention updates ship with macOS and iOS releases — typically 3-4 major updates per year plus interim security patches. However, the machine learning...
How does Safari detect tracking domains?
Safari detects tracking domains through a combination of on-device machine learning and a maintained blocklist. The classifier analyses cross-site behaviour patterns: how many unrelated sites...
What is Safari's Privacy Report?
Safari's Privacy Report is a built-in transparency feature that shows users exactly which trackers were blocked on sites they visited over the past 30 days....
Does Safari block Google Analytics?
Safari doesn't block Google Analytics outright, but its Intelligent Tracking Prevention caps the GA4 _ga cookie at seven days, and at just 24 hours when...
Does Safari block Facebook Pixel?
Yes — Safari doesn't ban the Facebook Pixel outright, but its Intelligent Tracking Prevention strips most of what the Pixel relies on. Third-party facebook.com cookies...
Does Microsoft Edge have tracking protection?
Yes. Microsoft Edge ships Tracking Prevention with three levels, Basic, Balanced (the default), and Strict, built on Microsoft's own tracker categories from Disconnect-style lists. Balanced...