Full Answer

Facebook CAPI access token: Token type: System User Access Token Why system user, not personal:

• Doesn't expire when password changes
• Not tied to individual employee
• Designed for server integrations
• Survives employee departures How to generate: 1. Go to business.facebook.com 2. Settings → Business Settings 3. Users → System Users 4. Click "Add" or select existing 5. Assign to your Pixel 6. Click "Generate Token" 7. Select permissions:
• ads_management ✓
• business_management ✓ Required permissions: Token security:
• Store securely (environment variable, not code)
• Never...