Seeds
What is a first-party tracking subdomain?
A first-party tracking subdomain is a subdomain on your own domain that hosts a server-side tracking endpoint, letting a genuine same-domain server set cookies the...
What is Google AI Max for Search campaigns?
Google AI Max for Search uses generative AI to expand keyword targeting, generate ad variations, and select landing pages across your existing Search campaigns. Google...
What is the Google Data Manager API?
The Google Data Manager API is Google's single endpoint for sending conversion, audience, and GA4 event data to its advertising products, including Google Ads, Display...
Why does editing a WooCommerce order break GA4 revenue?
There is no order-edit event in the GA4 schema, so GA4 retains the original purchase value permanently even when a WooCommerce admin modifies the order...
What is Google Enhanced Conversions for WooCommerce?
Google Enhanced Conversions improves conversion measurement by sending hashed first-party customer data — billing email, name, and address from the WooCommerce checkout — alongside your...
How do ad blockers affect WooCommerce tracking?
Ad blockers prevent GA4, Meta Pixel, and every other browser-based tracking script from loading, so no events fire — no page views, no add-to-cart, no...
Can WooCommerce track refunds in GA4 automatically?
WooCommerce does not track refunds in GA4 automatically. GA4 supports a refund event with a matching transaction_id, but WooCommerce processes refunds in the admin panel...
What happens to tracking when PayPal redirects?
Standard plugin-based GA4 tracking routinely misses 15–40% of WooCommerce transactions involving payment redirects like PayPal, according to MDNiamul's 2026 audit data. When a customer leaves...
What is server-side tracking for WooCommerce?
Server-side tracking captures WooCommerce conversion events on your web server instead of in the visitor's browser. When a customer completes a purchase, a server-side implementation...
What is GA4 purchase event deduplication?
GA4 deduplicates purchase events using the transaction_id parameter — when a customer reloads the WooCommerce thank-you page, GA4 recognises the identical transaction_id and discards the...
Does TikTok have an Event Match Quality score?
Yes — TikTok introduced its own Event Match Quality (EMQ) scoring in late 2024, mirroring Meta's framework for measuring how well advertiser conversion data matches...
How do I improve my Meta EMQ score on WooCommerce?
Send hashed first-party customer data through the Conversions API with every purchase event. TrackBee's 2026 analysis found that improving EMQ from 8.6 to 9.3 reduced...