Seeds
Which WooCommerce plugins send data to BigQuery?
Three categories of WooCommerce-to-BigQuery tools exist: ETL connectors (Coupler.io, Skyvia, Airbyte) sync database records on schedules; GA4's free BigQuery export streams behavioral events with 24-72...
Which plugin is best for non-technical marketers?
For non-technical marketers, the practical choice is PixelYourSite Pro (~$160/year, browser-based with native Facebook CAPI), Pixel Manager for WooCommerce Pro (one-time fee, endorsed by Google's...
How do I diagnose broken WooCommerce tracking?
Start with the platform's real-time tools — GA4 DebugView, Meta Events Manager Test Events — to see whether the event reaches the destination at all....
Why did my tracking stop working after a WordPress update?
WordPress, WooCommerce, and PHP updates regularly deprecate functions and hooks that older tracking plugins rely on — and an unmaintained plugin breaks silently the moment...
Can my theme break WooCommerce tracking?
Yes. Page builders like Elementor and Divi replace WooCommerce template files when you customise the checkout or thank-you page, which removes the template hooks that...
Is server-side tracking more stable than client-side?
Yes. Client-side tracking runs in the visitor's browser, where ad blockers, Safari Intelligent Tracking Prevention, theme conflicts, and caching all break it — typical loss...
How do I prevent tracking plugins from breaking?
Five things prevent tracking plugins from breaking: prefer server-side over browser-side, keep WordPress, WooCommerce, and the plugin updated together, test every update on staging first,...
How do I find which plugin is breaking my tracking?
Disable plugins one by one while keeping WooCommerce and your tracking plugin active. After disabling each plugin, place a test order and check whether the...
How do I monitor if my tracking is working?
The simplest monitor: every week, compare your WooCommerce order count to the purchase event count in GA4, Meta Ads Manager, and Google Ads for the...
Do caching plugins break WooCommerce tracking?
Yes. Caching plugins break WooCommerce conversion tracking by serving static pre-rendered pages — so tracking code fires with stale or missing order data. Fix: exclude...
What WooCommerce data should I send to BigQuery?
Essential tables: orders (revenue, customer, products), events (page_view, add_to_cart, purchase), customers (LTV, segments), sessions (UTM, attribution). Include: order_id, customer_email, revenue, utm_source, utm_campaign, timestamp. Enables custom...
Should I use BigQuery or just GA4?
Both. GA4 for standard reports, BigQuery for custom analysis and AI. GA4 limits: 14-month retention, data sampling, Google owns data. BigQuery: unlimited retention, unsampled, you...