Seeds
What's the best value tracking solution?
WordPress-native server-side plugins offer best value for WordPress/WooCommerce: $89-259/month all-inclusive vs $70K-145K for GTM approach over 5 years. Value = complete functionality at predictable cost...
What hidden costs should I watch for?
Hidden costs in GTM-based solutions: developer time for setup ($5K-20K), ongoing maintenance ($500-2K/month), API change updates ($2K-5K per platform per year), emergency debugging (variable), cloud...
How do I compare tracking solution costs?
Calculate Total Cost of Ownership (TCO) over 5 years: monthly subscription + developer setup + ongoing developer maintenance + cloud hosting + unexpected fixes. GTM-based...
What's included in tracking tool pricing?
WordPress-native plugins typically include: all platform integrations (GA4, Facebook, Google Ads, TikTok), BigQuery data warehouse connection, automatic updates for API changes, support, and unlimited events....
How does CAPI affect Facebook's algorithm?
CAPI gives Facebook's algorithm more conversion signals to learn from. The algorithm identifies patterns in who converts, then finds similar users to show your ads....
What WooCommerce hooks trigger CAPI events?
Use woocommerce_order_status_completed for purchases, woocommerce_add_to_cart for cart additions, woocommerce_checkout_process for checkout initiation, and woocommerce_after_single_product for product views. These hooks fire server-side, making them ideal for...
How do I troubleshoot WooCommerce CAPI issues?
Check Events Manager for server events, verify access token is valid, confirm event_id matches for deduplication, check PHP error logs for API failures, and test...
How do I test WooCommerce CAPI events?
Use Facebook Events Manager Test Events feature. Enter your site URL, enable test mode, make a test purchase, and verify the server event appears with...
What Facebook access token do I need for CAPI?
You need a System User Access Token with ads_management permission, generated in Facebook Business Settings. This token authenticates your server's API calls. Never use a...
Does WooCommerce CAPI work with subscriptions?
Yes, with proper hook configuration. Use WooCommerce Subscriptions hooks to fire events on initial subscription, renewals, and cancellations. Track Subscribe events for new signups and...
Can I set up CAPI without a plugin?
Yes, using Facebook's PHP SDK and WooCommerce action hooks. You'll need to write PHP code that fires on order completion, formats order data, hashes PII,...
How do I send product data with CAPI?
Include content_ids (product SKUs or IDs), content_type (product or product_group), and contents array with item details. Product data enables dynamic ads and improves matching. Pull...