Seeds
What is server-side tracking and how does it work with WooCommerce?
Server-side tracking sends conversion events from your web server directly to ad platform APIs, bypassing the browser entirely. For WooCommerce, this means capturing purchase events...
Why does Google Ads show clicks but zero conversions for my WooCommerce store?
Zero conversions in Google Ads despite clicks almost always means the conversion tag never fires on the thank-you page. Common causes: WooCommerce order-received page caching...
Why are my Facebook Ads conversions not appearing in Meta Ads Manager?
Conversions disappear from Ads Manager when iOS ATT blocks Pixel attribution, ad blockers prevent the browser Pixel from firing, the CAPI access token is expired...
What are the most common causes of ROAS drops in WooCommerce paid ad campaigns?
Most sudden ROAS drops in WooCommerce are measurement failures, not performance failures. The usual culprits are broken conversion tracking after a plugin or theme update,...
What data does an AI marketing tool actually need to work effectively?
An AI marketing tool needs complete, consistent, well-labelled first-party event data with enough history to learn from. In practice that means every key event captured,...
How does BigQuery enable predictive analytics for WooCommerce stores?
BigQuery lets a WooCommerce store run predictive models directly on its own raw event data using BigQuery ML, where you train models in plain SQL...
What is the difference between first-party data and zero-party data?
First-party data is information you collect from a customer's behaviour with you, orders, page views, clicks, purchase history, gathered as a by-product of them using...
What is Google Consent Mode V2 and do WordPress sites need it?
Google Consent Mode V2 is a framework where your site tells Google whether a visitor consented to ads and analytics cookies, using signals like ad_storage...
What conversion events does client-side tracking miss that server-side captures?
Client-side tracking misses any event the browser doesn't fire or the network doesn't deliver, which is a lot: roughly 30 to 50 percent of WordPress...
Does server-side tracking slow down my WordPress website?
No, properly implemented server-side tracking usually speeds your site up, because it moves work off the visitor's browser. Every client-side pixel adds JavaScript that blocks...
What is a first-party subdomain for tracking and why does it matter?
A first-party subdomain is a tracking endpoint hosted on your own domain, like data.yourstore.com, so analytics requests look first-party to the browser rather than third-party....
How does Klaviyo server-side tracking work with WooCommerce?
Klaviyo server-side tracking sends WooCommerce events to Klaviyo from your server through its Track API and Events API, instead of relying on Klaviyo's browser snippet....