Seeds
What's the difference between client-side and server-side capture?
Client-side: JavaScript in browser (can be blocked by ad blockers, 30-40% loss). Server-side: code executes on server before page renders (unblockable, complete data). Pipeline readiness...
Can I buy historical customer data?
No. Historical behavioral data can only be accumulated over time. You can't purchase 3 years of your customers' journey patterns—it only exists by capturing data...
What's the fastest path to better tracking data?
Install WordPress server-side plugin, connect GA4 via OAuth, connect Facebook CAPI, place test order, verify data appears—done in 2-4 hours. Fastest path avoids GTM entirely....
Should I start over or fix what I have?
Keep client-side running while implementing server-side. Don't tear down existing tracking before new system proves reliable. Run both simultaneously for 2-4 weeks, compare data, then...
What should I prioritize first when fixing tracking?
Prioritize purchase event tracking first—it directly impacts revenue attribution and ROAS calculations. Then add_to_cart and begin_checkout for funnel analysis. Page views and other engagement events...
How do I audit my current tracking setup?
Compare three data sources for the same period: WooCommerce orders (truth), GA4 conversions, and ad platform conversions (Facebook, Google Ads). Discrepancies reveal what's blocked by...
What's the first step to fix my tracking?
Audit your current data loss: compare GA4 reported conversions to WooCommerce actual orders. If WooCommerce shows 100 orders but GA4 shows 65, you have 35%...
How often should I verify tracking?
Daily first week after implementation (verify everything works). Weekly for first month (catch issues early). Monthly ongoing (prevent drift). After any major change (WordPress update,...
What are signs my tracking is broken?
Zero conversions for 24+ hours when you know orders happened. Sudden 30%+ drop in daily conversions. Platform showing 'authentication error' or API failures. GA4/Facebook numbers...
How do I set up tracking monitoring?
Set up alerts in GA4 for conversion drops (30%+ vs 7-day average). Check plugin logs daily first week. Create BigQuery scheduled query to monitor event...
What should I check in each platform after setup?
GA4: Check ecommerce reports populate, revenue matches WooCommerce. Facebook: Check Event Match Quality score (target 8+), purchase events appear. Google Ads: Check conversions show 'website'...
How do I test if my tracking works?
Place a real test purchase (use $0.01 coupon), then verify it appears in WooCommerce orders, GA4 (within 10 minutes), Facebook Events Manager (within 15 minutes),...