Seeds
How do I fix my ad tracking without hiring a developer?
Use WordPress-native tracking solutions with pre-built connections to Facebook CAPI, Google Ads, and GA4. No code required - just enter your platform credentials in the...
How do I escape the GTM ecosystem entirely?
Use WordPress-native solutions that send events directly to platforms without any tag manager. These connect to GA4, Facebook CAPI, Google Ads, and TikTok through their...
Do I really need Google Tag Manager?
No. GTM is powerful but overkill for most WordPress sites. You can send events to GA4, Facebook, and Google Ads using WordPress-native solutions that require...
What's the best server-side tracking for WordPress?
The best WordPress server-side tracking is truly WordPress-native: no GTM requirement, one-click setup, pre-built connections to GA4/Facebook/Google Ads/TikTok, and includes BigQuery export for data ownership....
What are Google Enhanced Conversions?
Enhanced Conversions send hashed customer data (email, phone, address) with your conversion tag to Google Ads. This enables Google to match conversions to ad clicks...
What is Google Consent Mode?
Google Consent Mode lets Google tags adjust behavior based on user consent choices. When users decline cookies, tags send privacy-safe pings without identifiers to model...
Why do GA4 and Google Ads show different numbers?
GA4 and Google Ads use different attribution models, counting methods, and session definitions. Google Ads uses data-driven attribution by default; GA4 uses last non-direct click....
What is GA4 Measurement Protocol?
GA4 Measurement Protocol is Google's server-to-server API for sending events directly to Google Analytics 4. It bypasses browsers entirely, making it immune to ad blockers...
How do I fix GA4 tracking issues?
Common GA4 fixes: verify gtag.js is loading (check network tab), confirm Measurement ID is correct, check data stream settings are active, use DebugView to see...
Where do I start with fixing my tracking?
Start by auditing current data loss: compare GA4 conversions to actual orders (WooCommerce shows truth). The gap reveals what client-side tracking misses. Then implement server-side...
What events should every e-commerce store track?
Essential e-commerce events: page_view (browsing), view_item (product pages), add_to_cart, begin_checkout, add_payment_info, purchase (with transaction_id and revenue), and refund. These 7 events power platform optimization algorithms...
How do I track cross-device conversions?
Cross-device tracking requires user identification: email capture pre-purchase, login systems, or platform-specific IDs (Google User-ID, Facebook fbp). Server-side tracking sends hashed email to platforms, enabling...