Seeds
Why is Facebook CAPI important for my ads?
Without CAPI, you're likely missing 60% or more of actual conversions due to iOS privacy updates, ad blockers, and browser restrictions. CAPI sends conversion data...
How do I set up Facebook CAPI for WooCommerce?
Install the Facebook for WooCommerce plugin, navigate to Marketing > Facebook, and click Get Started to connect your account. Enter your Pixel ID and Conversions...
How did iOS 14 affect Facebook tracking?
iOS 14's App Tracking Transparency forced apps to ask permission before tracking users. About 75% of iPhone users opted out, causing Facebook to lose its...
What is Facebook Event Match Quality and how do I improve it?
Event Match Quality (EMQ) is Meta's 0-10 score measuring how accurately your tracked events match real Facebook user profiles. Higher scores mean better ad targeting...
What is Facebook Conversions API?
Facebook Conversions API (CAPI) is Meta's server-side tracking solution that sends web events, app events, and offline conversions directly from your server to Meta's servers...
How do I track subscription and recurring revenue?
Recurring payments happen server-side without user interaction, so they require server-side tracking via GA4's Measurement Protocol. For WooCommerce, plugins like Analytics for WooCommerce Subscriptions track...
How do I track offline conversions from online marketing?
Use click IDs (GCLID/FBCLID), CRM integrations, unique promo codes, and server-side conversion APIs to connect online ad clicks to in-store purchases, phone calls, and other...
What is zero-party data?
Zero-party data is information customers intentionally and proactively share with a brand, such as preferences, purchase intentions, and survey responses. Coined by Forrester, it is...
Are third-party cookies really dead?
Not completely, but they are dying. Safari and Firefox already block them by default. Google Chrome shifted to a user-choice model instead of a full...
Why doesn't server-side tracking need cookies?
Server-side tracking processes data on your server rather than in the browser, sending information directly to platforms via API calls. Since the data never touches...
What will happen to remarketing when cookies die?
Remarketing will shift to first-party data retargeting, server-side APIs like the Facebook Conversions API, Google's Privacy Sandbox Protected Audience API, contextual advertising, and predictive modeling...
How do I prepare my business for the cookieless future?
Build a first-party data strategy using loyalty programs, newsletters, and CRM/CDP platforms. Implement server-side tracking, adopt contextual targeting, embrace privacy-led marketing, and be transparent with...