Seeds
How do I send WooCommerce data to BigQuery?
Two approaches: (1) Manual CSV export from WooCommerce, then upload to BigQuery -- simple but not scalable and useless for real-time decisions. (2) No-code ETL...
Why do GA4 and Facebook conversion numbers never match?
They use fundamentally different measurement systems. GA4 uses session-based, last-click attribution with first-party cookies. Meta uses 7-day click / 1-day view attribution and counts view-through...
Why are my UTM parameters disappearing?
The most common culprits: (1) URL redirects (301/302) that strip query strings -- check with Redirect Detective or WhereGoes.com. (2) Link shorteners that don't preserve...
Why does server-side UTM tracking matter?
Server-side UTM tracking captures attribution data on your server before it can be blocked by browsers, ad blockers, or privacy restrictions. Client-side tracking relies on...
How do I reconcile platform data discrepancies?
Accept that 10-15% discrepancy between platforms is normal -- they use different attribution models, tracking methods, and data collection rules. To reconcile: (1) Audit tracking...
How do I protect UTM parameters from being stripped?
Standard UTM parameters (utm_source, utm_medium, utm_campaign) are safe from iOS/Safari stripping -- Apple only removes platform-specific click IDs like gclid and fbclid. To protect UTMs...
How do I fix broken marketing attribution?
Most attribution breaks because it relies on platform pixels and cookie-based tracking -- each platform claims the same conversions, showing 200% more total conversions than...
What attribution models should I use for marketing?
No single model tells the full story -- use multiple simultaneously. First-touch attribution shows which channels drive discovery (good for brand awareness budgets). Last-touch shows...
How do I protect UTM parameters from being stripped?
Standard UTM parameters (utm_source, utm_medium, utm_campaign) survive iOS privacy restrictions -- Apple only strips platform click IDs (gclid, fbclid). Protect UTMs from technical stripping by:...
Why do my GA4 and Facebook numbers never match?
Different attribution windows (Meta: 7-day click/1-day view vs GA4: session-based last-click), view-through conversions (Meta counts ad impressions, GA4 doesn't), cross-device tracking gaps, cookie consent differences,...
How do I fix broken marketing attribution?
Attribution breaks when you rely solely on platform pixels and cookies. Each ad platform claims credit for the same conversions, inflating total reported conversions well...
Why is my TikTok Pixel not tracking correctly?
Common causes: (1) Pixel only installed on landing page but missing from thank-you/conversion pages. (2) Duplicate pixels from multiple installation methods causing conflicts. (3) Wrong...