Seeds
Why does AI referral traffic show as Direct in GA4?
Approximately 70% of AI referral traffic shows up as Direct in GA4 because AI platforms like ChatGPT, Claude, and Perplexity strip or omit the HTTP...
How much website traffic comes from AI referrals in 2026?
AI referral traffic to US retail sites grew 393% in Q1 2026, according to Aimerce's tracking data. For sites with content structured for AI citation,...
What is WooCommerce HPOS and why does it break tracking plugins?
HPOS — High-Performance Order Storage — moves WooCommerce orders from WordPress post meta tables into dedicated custom database tables. Tracking plugins that read order data...
Why does PayPal show as my top traffic source in GA4?
PayPal redirects break session attribution in GA4 — the return visit starts a new session with paypal.com as the referrer, overwriting the original campaign source...
Does WooCommerce Blocks checkout break existing GA4 tracking?
Yes — the WooCommerce Blocks checkout uses a different rendering engine than the classic shortcode checkout, and tracking plugins that hook into the old woocommerce_thankyou...
Why does WooCommerce show more orders than GA4?
WooCommerce records every completed order at the database level, regardless of what happens in the browser. GA4 depends on client-side JavaScript to fire a purchase...
What is event deduplication between Pixel and Conversions API?
Event deduplication uses a unique event ID to prevent double counting when both the browser Pixel and server-side Conversions API report the same conversion (Dataslayer,...
How does WooCommerce send purchase events to BigQuery?
WooCommerce purchase events reach BigQuery through two paths: the GA4 BigQuery Export, which streams raw event data including purchases, or direct server-side integration that captures...
What are Google Enhanced Conversions for WooCommerce?
Enhanced Conversions send hashed first-party customer data — typically the buyer's email — alongside your Google Ads conversion events, so Google can match a sale...
What is Meta Conversions API and does WooCommerce need it?
Meta Conversions API sends conversion events server-to-server, bypassing the browser entirely and recovering 30 to 50 percent of conversions the Facebook Pixel misses due to...
How does server-side tracking preserve gclid on Safari?
The HTTP request reaching your server contains the full unmodified URL including gclid — server-side capture reads it before Safari's client-side protection strips it (Seresa,...
Does server-side tracking let you ignore cookie consent?
Server-side tracking changes the data delivery path but does not override consent requirements — GDPR and CCPA apply regardless of transmission mechanism (Dataslayer, 2026). If...