BigQuery integration, data ownership, and AI-ready data preparation
BigQuery is Google data warehouse that stores raw event data for analysis. Unlike GA4 (which processes/aggregates data, applies sampling, limits retention), BigQuery keeps every event forever in raw form. Essential...
AI-ready data is: raw (unprocessed by platforms), complete (no sampling or gaps), historically deep (years of events), properly structured (consistent schema), and owned (in your BigQuery/Snowflake, not locked in GA4)....
First 10GB storage free/month. First 1TB query processing free/month. First 2TB streaming writes (ingestion) free/month. Most WooCommerce stores never exceed these limits—BigQuery costs essentially $0 for typical e-commerce tracking.