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What is SKAdNetwork?

SKAdNetwork explained apple ad attribution framework SKAN conversion value

Quick Answer

SKAdNetwork is Apple's privacy-preserving attribution framework for iOS apps. It provides limited, aggregated, and delayed conversion data without exposing individual user identifiers. Advertisers receive only postback with conversion value, not user-level data. Web conversions don't use SKAdNetwork—only app installs and in-app events.

Full Answer

SKAdNetwork explained: What it is: Apple's alternative to IDFA-based attribution for app advertising. How it works: 1. User sees ad in app A 2. User installs app B 3. App B sends conversion value to Apple 4. Apple sends postback to ad network 5. Postback is delayed and aggregated Key limitations: Data restrictions:

  • No user identifiers
  • Conversion value: 0-63 (6 bits)
  • Limited to predefined events
  • Aggregated, not individual Timing:
  • 24-hour timer before postback
  • Extended by user activity
  • Can take days to receive -...

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Cherry Tree by Seresa - https://seresa.io/seed/facebook-meta-tracking/facebook-pixel-ios14-skadnetwork-explained