Cherry Branch
Ad Performance & Data Gaps
The questions frustrated advertisers are actively searching right now — why ROAS dropped, why ads stopped converting, why the numbers don't match. Every answer leads back to the same root cause: a data gap.
19 seedsDoes enabling Meta one-click CAPI alongside an existing WooCommerce CAPI plugin create duplicate conversion events?
Yes, enabling Meta's one-click CAPI alongside an existing WooCommerce CAPI plugin creates duplicate conversion events unless the store implements event deduplication. Meta's one-click setup installs...
What is Facebook Event Match Quality (EMQ) and how does it affect WooCommerce ad performance?
Event Match Quality is Meta's 0-to-10 scoring system measuring how confidently it can match your server-side conversion events to real Facebook user profiles. Higher scores...
Why does Google Ads Enhanced Conversions fail for most WooCommerce stores?
67% of Enhanced Conversions setups fail because WooCommerce's thank-you page loads dynamically—the browser pixel fires before the customer's email populates in the DOM. Without hashed...
How much conversion data do ad blockers hide from WooCommerce stores?
31.5% of internet users globally run ad blockers that prevent browser-side tracking scripts from firing. For WooCommerce stores relying on client-side pixels alone, 30-40% of...
Why did my Facebook Ads ROAS drop suddenly?
Sudden ROAS drops most often come from four causes: iOS 14.5 ATT reduced Facebook's reported conversions by up to 38%, ad creative fatigue, audience saturation,...
Why does Facebook Ads Manager show more conversions than GA4?
Facebook counts conversions within 7 days of a click OR 1 day of just viewing an ad — no click required. GA4 only attributes credit...
Which platform should I trust when GA4, Facebook, and Google Ads all show different numbers?
Your WooCommerce order database is the only unbiased source of truth. GA4 is your most conservative cross-channel view. Facebook Ads Manager reports Facebook's self-attributed efficiency....
What are the most common causes of ROAS drops in WooCommerce paid ad campaigns?
Most sudden ROAS drops in WooCommerce are measurement failures, not performance failures. The usual culprits are broken conversion tracking after a plugin or theme update,...
Why are my Facebook Ads conversions not appearing in Meta Ads Manager?
Conversions disappear from Ads Manager when iOS ATT blocks Pixel attribution, ad blockers prevent the browser Pixel from firing, the CAPI access token is expired...
Why does Google Ads show clicks but zero conversions for my WooCommerce store?
Zero conversions in Google Ads despite clicks almost always means the conversion tag never fires on the thank-you page. Common causes: WooCommerce order-received page caching...
Why did my Meta Ads ROAS drop?
Meta ROAS drops for three core reasons: data loss (ad blockers, iOS 14.5+ opt-outs, and Safari ITP reduce attributed conversions by 30–40%), algorithm instability (underfed...
Why does GA4 show different numbers than Meta Ads?
GA4 and Meta Ads use different attribution models, different counting windows, and different identities. GA4 counts sessions from last-click by default; Meta claims credit for...
Why is Meta Advantage+ stuck in the learning phase?
Meta's learning phase requires ~50 optimization events per ad set per week to exit. Advantage+ campaigns get stuck when: conversion volume is too low for...
Why are my Facebook ads not converting?
Facebook ads fail to convert for four interconnected reasons: broken or incomplete tracking (Meta can't optimize what it can't measure), poor CAPI data quality (missing...
How do I improve my CAPI setup for WooCommerce?
To improve CAPI for WooCommerce: (1) Send hashed email and phone with every purchase event — these are the highest-EMQ identifiers. (2) Include fbclid (Facebook...
What is Meta Opportunity Score and why does it matter for campaign performance?
Meta Opportunity Score is a diagnostic metric in Meta Ads Manager (0–100) that rates how well your ad account setup follows Meta's recommended best practices....
Why is Google Performance Max underperforming?
Performance Max underperforms when it has insufficient conversion signals, weak audience inputs, or low-quality creative assets. PMax needs 30–50 conversions per month minimum to optimize,...
How does iOS tracking affect Meta ad performance?
iOS 14.5+ App Tracking Transparency (ATT) requires apps including Facebook and Instagram to request permission before tracking users across apps and websites. Over 75% of...
What is Event Match Quality and why does my score matter?
Event Match Quality (EMQ) is Meta's 0–10 score rating how accurately your CAPI conversion events match real Facebook user profiles. Higher EMQ means more conversions...