Full Answer
Conversion modeling accuracy: Google's claims:
- 70-90% of conversion signal recovered
- Varies by traffic volume
- Better with more consented data How modeling works: Factors affecting accuracy: Higher accuracy when:
- High total traffic volume
- Higher consent rate (more training data)
- Advanced Consent Mode
- Established conversion patterns Lower accuracy when:
- Low traffic
- Low consent rate (<30%)
- New campaigns
- Irregular conversion patterns Real-world impact: Limitations:
- Estimates, not exact
- Can't attribute specific users
- Aggregated data only
- No remarketing to declined...