Cherry Seed

What's the difference between basic and advanced Consent Mode?

Consent Mode v2 conversion modeling GDPR consent

Quick Answer

Basic Mode: tags don't load until consent granted (no modeling). Advanced Mode: tags load immediately but adjust behavior based on consent (enables modeling). Advanced provides better conversion estimates but loads scripts before consent. Most privacy-focused: Basic. Most measurement: Advanced.

Full Answer

Basic vs Advanced Consent Mode: Basic Mode: Pros:

  • Tags never load without consent
  • Stricter privacy interpretation
  • Smaller initial page size Cons:
  • No modeling for declined users
  • Slower tag initialization
  • Zero signal from declines Advanced Mode: Pros:
  • Conversion modeling works
  • Faster tag load
  • Better optimization signal Cons:
  • Tags load before consent
  • Some argue less privacy-friendly Comparison: | Feature | Basic | Advanced | |---------|-------|----------| | Modeling | No | Yes | | Tags load | After consent | Immediately |...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/528

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/google-consent-mode-basic-vs-advanced-consent