What is Consent Mode v2?

Cherry Seed

Consent Mode v2 (March 2024) adds two new required parameters: ad_user_data and ad_personalization. These provide more granular control over data sharing and personalization. Required for Google Ads and Analytics serving EEA/UK traffic. Existing implementations must upgrade to maintain full functionality.

Full Answer

Consent Mode v2 changes: New parameters: ad_user_data:

Controls sending user data to Google
For ads personalization and measurement
Required for Enhanced Conversions
Default: denied ad_personalization:
Controls personalized advertising
Remarketing eligibility
Personalized ad serving
Default: denied v1 vs v2: Implementation: Why Google added these:
More granular user control
Regulatory compliance
Align with evolving privacy laws Migration requirement: Update by March 2024 for EEA/UK traffic or risk limited functionality.

Cherry Seed

Quick Answer

Full Answer

Sources