Cherry Seed

Is Consent Mode required for GDPR?",

Consent Mode v2 conversion modeling GDPR consent

Quick Answer

Consent Mode itself isn't legally required, but obtaining consent before tracking IS required under GDPR. Consent Mode is Google's recommended implementation for GDPR compliance while maintaining measurement capability. Alternative: block all Google tags until consent (loses all non-consenting user data).

Full Answer

Consent Mode and GDPR: GDPR requirement: Get consent before placing non-essential cookies. This is law, not optional. Consent Mode role: Technical implementation that:

  • Respects user consent choices
  • Sends anonymized pings when denied
  • Maintains some measurement capability Three approaches: 1. No Consent Mode (risky): 2. Block until consent (compliant but loses data): 3. Consent Mode (compliant + data): Why Consent Mode helps:
  • GDPR compliant
  • Still get estimated conversions
  • Google Ads can optimize
  • Better than nothing Not a consent solution: Consent Mode doesn't show banners...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/530

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/google-consent-mode-consent-mode-gdpr-required