Cherry Seed

Can I use Enhanced Conversions with offline conversions?

Enhanced Conversions first-party data Google Ads hashed customer data

Quick Answer

Yes. When uploading offline conversions via Google Ads API or imports, include enhanced conversion data (email, phone) in the upload file. This enables Google to match offline sales to ad clicks. Perfect for phone orders, in-store purchases, or CRM-closed deals.

Full Answer

Enhanced Conversions for offline data: How it works: 1. User clicks Google Ad 2. Provides email during ad interaction 3. Later purchases offline (phone, store, etc.) 4. You upload conversion with email 5. Google matches to original click Upload methods: Method 1: Google Ads UI Method 2: Google Ads API Required data:

  • Email or phone (for matching)
  • Conversion time
  • Conversion value
  • Transaction ID (optional but recommended) Matching window: Google attempts to match within:
  • 90 days click attribution
  • 1 day view attribution Use cases: Phone...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/538

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/google-enhanced-conversions-enhanced-offline-conversions