Cherry Seed

What should I prioritize first when fixing tracking?

tracking priorities fix conversion tracking first tracking quick wins

Quick Answer

Prioritize purchase event tracking first—it directly impacts revenue attribution and ROAS calculations. Then add_to_cart and begin_checkout for funnel analysis. Page views and other engagement events can wait until core conversion tracking works reliably.

Full Answer

Priority order: 1. Purchase (critical): Revenue attribution depends on this. Fix first. 2. Begin_checkout: Cart abandonment analysis requires it 3. Add_to_cart: Remarketing pools need this data 4. View_item: Dynamic product ads, product-level analysis 5. Page_view: Session tracking, audience building 6. Custom events: After basics work, add business-specific tracking Don't try to track everything simultaneously. Get purchase working reliably, verify with test orders, then expand. One working event beats ten broken ones.

Sources

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Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/getting-started/where-start-s3