Cherry Seed

How do I audit my current tracking setup?

tracking audit guide current tracking assessment GTM container audit

Quick Answer

Compare three data sources for the same period: WooCommerce orders (truth), GA4 conversions, and ad platform conversions (Facebook, Google Ads). Discrepancies reveal what's blocked by ad blockers, browser restrictions, or broken implementation.

Full Answer

Audit checklist: 1. WooCommerce Orders: Export last 30 days, count completed orders 2. GA4 Conversions: Reports > Monetization > count transactions 3. Facebook Ads Manager: Count purchase conversions, same period 4. Google Ads: Conversions > All conversions, same period What gaps reveal:

  • WooCommerce 100, GA4 70: 30% client-side blocking
  • GA4 70, Facebook 55: Additional platform-specific losses
  • All platforms different: Attribution window differences + blocking Document everything. This becomes your "before" baseline for proving ROI.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/472

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/getting-started/where-start-s2