Full Answer
WordPress plugin subscription includes:
- Server-side tracking infrastructure (runs on their servers)
- Platform integrations: GA4, Facebook CAPI, Google Ads, TikTok
- BigQuery data warehouse connector
- Automatic updates when platform APIs change
- Deduplication and event formatting
- Technical support
- No per-event pricing, unlimited tracking GTM hosting (Stape, Taggrs) includes:
- Cloud server infrastructure only
- You still need GTM expertise to configure tags
- Developer required for custom implementations
- Doesn't include platform integrations—just the container WordPress: Complete solution. GTM hosting: Infrastructure only.