Cherry Seed

What are signs my tracking is broken?

broken tracking signs tracking data drops missing conversions diagnosis

Quick Answer

Zero conversions for 24+ hours when you know orders happened. Sudden 30%+ drop in daily conversions. Platform showing 'authentication error' or API failures. GA4/Facebook numbers diverging significantly from WooCommerce orders. Test purchases not appearing within expected timeframes.

Full Answer

Red flags indicating broken tracking: 1. Zero data: No conversions for 24 hours (but WooCommerce shows orders) 2. Sudden drop: 30%+ fewer conversions than 7-day average 3. Authentication errors: Plugin logs show token expired/invalid 4. API failures: Repeated failed delivery attempts 5. Growing gap: Capture rate declining over time Common causes:

  • Token expiration (OAuth credentials need refresh)
  • Plugin/WordPress update broke integration
  • Platform API changed (rare but happens)
  • Caching plugin interference
  • Consent banner blocking server-side (misconfigured) Immediate action: Check plugin logs, verify credentials, test purchase.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/468

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/getting-started/verify-working-s6