Full Answer
The $99/year figure is outdated. As of May 2025, PixelYourSite restructured to Bundle pricing: Starter at $249/year (1 site), Advanced at $299 (10 sites), Agency at $899 (100 sites). For Meta-led stores the bundles still pencil out — native Facebook CAPI without a GTM server container is the differentiator most other plugins charge a developer to replicate. The trade-off is basic event match quality compared to a true server-side stack, and no native BigQuery export. Single-site Meta-focused stores fit Starter; agencies fit Advanced or Agency.
