Full Answer

Pick by where the friction sits in your setup. PixelYourSite has been the Reddit go-to for years and adds Facebook CAPI without GTM, which solves the single biggest data-loss problem on Meta. Pixel Manager for WooCommerce earned an endorsement from Google's Tag Implementation Team and stands out for clean data-layer implementation, but its true server-side capability still requires an external GTM server container — meaning a developer or consultant. Transmute Engine takes a different path: WooCommerce hooks fire events from PHP directly to platform APIs and BigQuery, with no browser script and no GTM container to maintain. The decision frame is what fails you most often — fragile Facebook attribution (PixelYourSite), messy data layers (Pixel Manager), or browsers blocking the events outright (Transmute Engine).