Cherry Seed

What is server-side tracking and why does it matter?

server-side tracking what is definition benefits ad blockers

Quick Answer

Server-side tracking collects data on your server instead of the user browser, then forwards it to analytics platforms. It bypasses ad blockers, improves data accuracy by 20-30%, gives you full data control, and improves site performance.

Full Answer

Traditional client-side tracking uses JavaScript in the browser but 31.5% of users run ad blockers that block these scripts, Safari limits cookies to 7 days, and iOS privacy changes break attribution. Server-side tracking fires from your server, not the browser. Nothing to block, no cookie restrictions, complete data capture. The result: 30-40% more conversions captured, better algorithm training, improved ROAS.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/45

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/server-side-tracking-basics/what-is-server-side-tracking