Does server-side tracking bypass ad blockers?

ad blockers bypass server-side custom loader data recovery

Quick Answer

Mostly yes. Server-side tracking fires from your server, not browser scripts that ad blockers target. Stape Custom Loader specifically makes tracking scripts more resistant to ad blockers. However, some advanced blockers can still detect tracking subdomains. Server-side recovers 30-40% of data typically lost to ad blockers.

Full Answer

Ad blockers work by blocking known tracking scripts and domains loaded in the browser. Server-side tracking moves this process to your server

  • the browser never loads blockable scripts for the server-side portion. Events are captured server-side (from order completion, form submission, etc.) and sent directly to platforms. Stape offers Custom Loader to make any remaining client-side scripts more resistant to blocking. The result is recovering most of the 31.5% of users who run ad blockers. Not 100% foolproof against sophisticated blocking, but dramatically better than client-side only.

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