Cherry Seed

What is GA4 Measurement Protocol?

ga4 measurement protocol google analytics server-side api

Quick Answer

GA4 Measurement Protocol lets you send events directly to Google Analytics via HTTP requests from any server or device. It augments (not replaces) standard gtag collection and is used for offline conversions, IoT devices, and server-side tracking.

Full Answer

The Measurement Protocol is GA4 server-side API for sending events. Instead of relying on gtag.js in the browser (which can be blocked), you send HTTP requests directly from your server. Benefits include guaranteed delivery, enriched data (server-side calculations, user lookups), and the ability to send offline conversions. Combined with BigQuery export, you get complete raw data for analysis.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/48

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/conversion-apis/what-is-ga4-measurement-protocol