Cherry Seed

What is Google Ads Enhanced Conversions?

enhanced conversions google ads attribution hashed data server-side

Quick Answer

Enhanced Conversions sends hashed (SHA256) first-party customer data (email, phone, address) to Google to match conversions with ad clicks. It improves conversion measurement accuracy when cookies are blocked or limited.

Full Answer

Google Ads Enhanced Conversions supplements cookie-based tracking with hashed customer identifiers. When someone converts, you send their hashed email/phone/address to Google, which matches it against their logged-in user database. This connects ad clicks to conversions even when cookies fail. Server-side Enhanced Conversions (via Measurement Protocol or GTM server) provides higher match rates because data comes directly from your order system, not browser forms.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/53

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/conversion-apis/what-is-enhanced-conversions-google-ads