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What is the ad_storage consent signal and why does it matter for WooCommerce stores after June 15, 2026?

ad-storage consent-mode-v2 google-signals remarketing june-2026 smart-bidding

Quick Answer

IDEA — awaiting write. Anchor: On June 15, 2026, ad_storage replaces Google Signals as the sole signal governing Google Ads data collection from linked GA4 properties. Before this date, Google Signals acted as a co-controller for advertising data. After June 15, if a WooCommerce store Consent Mode V2 implementation does not correctly propagate ad_storage=granted after user consent, remarketing audiences will quietly shrink and Smart Bidding will lose conversion signals — regardless of whether analytics_storage is working correctly.

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