If you’ve ever tried to get clean, accurate data from your website into GA4, Facebook Ads, or any other platform, you already know the struggle. You’re not alone—we’ve been there too.

For years, businesses like yours have battled with tracking problems—field names not matching, misleading API specs, missing data, and escalating costs when shifting from web GTM to SS GTM. What should take minutes often drags into weeks of troubleshooting and frustration.

We get it. Because we’ve lived it. And we knew there had to be a better way.

So, we built one.

Why Is Web & Server-Side GTM So Complicated?

At its core, tracking should be simple: Your website (Point A) sends data to your analytics or ad platforms (Point B).

But in practice? It’s a nightmare.

• Web GTM relies on browser tracking, but ad blockers and privacy settings constantly interfere.
• Server-Side GTM (SS GTM) helps, but it’s complex and expensive to maintain.
• Google, Facebook, and other platforms don’t care how you send the data—they just want it in the right format.

So why are you spending so much time wrestling with these tools when all you want is clean, reliable data?

Your Real Problem: Data Consistency & Accuracy

The biggest challenge isn’t just GTM’s complexity—it’s getting consistent, accurate data across platforms.

Every time businesses like yours switch from web GTM to SS GTM, the same problems arise:

• API field names differ between platforms, leading to data mismatches.
• Web and server-side tracking have different specs, and it’s easy to reference the wrong one.
• Some platforms need extra data points, while others ignore them completely.
• A small mistake can break your entire tracking system, leading to hours (or days) of troubleshooting.

You shouldn’t have to deal with this. You need a solution that just works.

The Future of Tracking: Server-Side, Without the Complexity

Web-based tracking is dying. Ad blockers, browser restrictions, and privacy laws are making it harder and harder to collect the data you need to run effective campaigns.

Server-side tracking is the future because:

• It reduces data loss (since data is sent before ad blockers can interfere).
• It provides cleaner, more accurate data, improving ad performance and conversions.
• It keeps you compliant, giving you full control over data handling.

But do you really need GTM or SS GTM for this? Not anymore.

Can You Skip GTM & SS GTM Altogether?

Yes. And it’s way easier than you think.

GTM and SS GTM are just middlemen. They help move data, but they add unnecessary complexity.

With Transmute Engine, you can send data directly from your website to GA4, Facebook Ads, Klaviyo, and other platforms—without the headaches of GTM.

And if you use WordPress, our inPIPE plugin makes it even simpler—no coding, no complex setup, just clean data flowing where you need it.

Managing Multiple Data Endpoints: Easier Than Ever

It’s one thing to send data to one platform (like Facebook Ads). But what if you need to send it to multiple services—GA4, Klaviyo, BigQuery, TikTok Ads, LinkedIn Ads, and more?

This is where Transmute Engine shines:

• Instead of juggling multiple tracking scripts, our system handles everything in one place.
• It automatically formats data correctly for each platform.
• It’s built for scale, so whether you’re processing hundreds or millions of events, performance remains solid.

inPIPE: The WordPress Solution for Effortless Tracking

If your business runs on WordPress, you probably don’t want to mess with custom event tracking or server configurations.

That’s why we built inPIPE:

• It’s a WordPress plugin that connects your site to Transmute Engine.
• No need for GTM—just install, configure, and let it handle the heavy lifting.
• Works seamlessly with Google Cloud, Google Cloud App Engine, Stape.io, and Taggrs.

The Bottom Line: Stop Fighting, Start Scaling

We built Transmute Engine and inPIPE so you don’t have to deal with the same tracking frustrations we did.

You don’t need GTM. You don’t need to waste hours troubleshooting API docs. You just need clean, reliable data that helps you scale your business.

Are you ready to stop fighting with tracking tools and start getting the data you actually need?