The 9-to-24 Carat Data GuideA practical, system-by-system reference for collecting better data, owning it, and making it work with AI. It walks your business out of the Data Hospital — scattered, rented, sampled — and into Data Heaven: pure, owned, server-side, and queryable. Yours to keep, in Markdown and plain text.
- Set up your own data warehouse (BigQuery) — the free destination
- System-by-system guides — WooCommerce, Shopify, GA4, HubSpot, Stripe, YouTube & 30+ more
- The one-hour audit that plugs your data leaks
- Build data-collection tools with AI — no developer required
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Three parts. Foundations, then every system you run.
Storage, transport & collect-at-source
Set up BigQuery as your free data destination, learn the transport methods that matter (APIs, webhooks, WordPress hooks), and the one mindset shift that separates 18-carat data from 24: collect it at source, server-side, in raw form.
Your exact stack, rated by carat
Jump to the tools you actually use — WooCommerce, Shopify, GA4, HubSpot, Stripe, Klaviyo, YouTube, Cloudbeds, and 30+ more. Each one: what data it holds, its carat rating, how to extract it, and how to get it into your warehouse.
Audit your site, capture with AI
The one-hour audit that plugs your data leaks (coded links, data attributes, hidden form fields), plus how to have AI build you a server-side WordPress capture plugin in an afternoon — no developer, no monthly SaaS fee.
Not a top-to-bottom read — a reference you query.
Jump to what you need
Find the system you use, follow that guide, get data flowing. Or start from the foundations and dip in as you go. It’s built to be used, not read cover to cover.
Paste it into AI
Drop the whole guide into a chat with Claude or ChatGPT and ask about your specific stack. That’s why you get it in Markdown and plain text — both paste cleanly and keep their structure.
Running WordPress? Skip to the finished pipeline.
Get a free 30-day trial of Transmute Engine — the server-side data layer that streams your WordPress events straight into your own BigQuery, from day one.