You know data is the key to growing with AI. The problem is getting it.
That problem is now solved.
Up to 60% of your event data is gobbled up before you ever see it — by consent, ad blockers, and legislation you didn’t choose.
Our Harvest Plan collects it server-side and routes it straight into your own BigQuery warehouse. Later route to other destinations like GA4, Google Ads, Bing Ads, TikTok Ads, Klaviyo and more — at button clicks.
Up and running in about 8 minutes · with your own managed server
It’s not your fault. It’s a data infrastructure problem.
Consent and cookies get the blame, but underneath them your real problem is simpler: how your data is collected, stored, and transported. Fix that and the rest falls into place.
Up to 60% gobbled up
Around 45% is lost to consent alone — people never click the button, so the data is never even transported. Add ad blockers and your event data turns into a poverty zone.
Bound by laws you didn’t choose
Consent v2 is now becoming compulsory inside Google. Whether you’re in Asia, Australia, or most of America, European legislation is quietly shaping your data.
GTM made it worse
You were told the answer was Google Tag Manager. Instead it increased your costs, reduced your data quality, and added years of “playing tag” that never delivered.
STOP collecting from the browser. Collect from your server.
Transmute Engine runs on your own dedicated first-party server — a subdomain like data.yourdomain.com, spun up and managed by us.
Events are captured server-side, transported server-to-server, and landed in your own BigQuery. No tags. No GTM. Data in the pipeline transits in about 3 minutes — virtually real-time.
Capture
Every click, scroll, form submit, WooCommerce transaction, and page view on your WordPress site — server-side, past the blockers, always first-party.
Receive
Accepts inbound data from booking engines, server-side GTM, Zapier, or any integrated platform. Your pipeline isn’t limited to your website.
Route
We call them outPIPEs. Data flows to BigQuery, Google Ads, Meta, TikTok, Bing, GA4, Klaviyo — and custom webhooks. Each one a button click.
Grow
Start with one outPIPE. Add Bing Ads, Meta, or any platform later with a single click. Each new integration is a toggle, not a rebuild.
Keep Google Analytics if you want. You don’t have to rip anything out. Run Transmute Engine alongside GA4 and GTM and keep two sets of data — our suggestion is simply to start getting your data into a warehouse.
A look inside the inPIPE plugin that drives your Transmute Engine.
inPIPE is the free WordPress plugin that wires your site to the Transmute Engine system. Flip events on or off, activate any outPIPE with a single click, and watch every event flow through your pipeline in real time.
Control exactly which events are sent to your server
Activate any outPIPE with a single click — GA4, Meta, BigQuery, Klaviyo, and more
Real-time queue statistics — see every event flowing through your pipeline
Judge your stack on ownership, not convenience.
- Google pre-processes your data
- Up to 60% lost before it arrives
- Fragile duct-tape between tools
- Rising costs, lower data quality
- First-party, captured server-side
- Past the blockers — the full event
- One button click per platform, managed for you
- You own the BigQuery warehouse
Once your data is flowing, everything you’ve wanted to do with AI becomes possible.
Transmute Engine gets your data where it needs to be. What you do with it is up to you — and the tools are already waiting.
45 years building systems. This is the one I came out of retirement for.
My first code ran on a ZX80 in 1980. Since then I’ve built eight companies on IT and systems. Seresa is my ninth — and final — one.
I came back because I spent three years and a serious budget fighting server-side GTM for my best-ever client, and it never delivered what it promised. I was almost stressed to open the GTM admin. Thousands of businesses are stuck in exactly that place. When AI arrived, I built the fix.
“Seresa is a data infrastructure company. We bridge the infrastructure gap so you can get back to growing.”
David Anttony — Founder, Seresa
A global surf destination ripped out 11 platforms — in a single day.
LMBK Surf House in Lombok had spent five years on server-side GTM — 11 connected platforms, expensive, fragile, stuck in 2019. We migrated the whole stack to Transmute Engine in one day, with zero downtime, while live ad campaigns kept running.
And here’s what we do with it ourselves
We’ve run Transmute Engine on Seresa for 18 months — a new use case almost every week.
A website event → a Klaviyo flow, automatically
An event on our site triggers a Klaviyo flow on its own. No duct-tape in between.
A website rebuilt by data, not a designer
We redesigned our whole site using data and AI — it read what visitors did, found the problems, shaped the design.
Growing a YouTube channel from raw data
We pull all our YouTube data — transcripts, posts, comments — into the warehouse so AI can tell us what to make next.
Proof a client can see
An SEO/AEO agency installs Transmute Engine for a client, then shows them real data after a month — results they can act on.
Watch AI chat to real data.
Once your data is in a warehouse, AI can read it, analyse it, and answer you. Here’s a real example — using our own data as the sample.
Sorry in advance for not making it more complicated.
Eight minutes, start to finish — and that includes spinning up your own personal server that we manage for you.
- 1Download the plugin — inPIPE, from the official WordPress repo
- 2Add your subscription key — paste it in, that’s the setup
- 3Press Go — your server spins up automatically
- 4Add one DNS record — point the tracking sub-domain at your server
- ✓Data flowing — WordPress to BigQuery, ~8 min
Everything you get with Harvest.
Harvest is the gateway — one outPIPE, WordPress straight into your own BigQuery. Get your toe in the water, then grow as you see the value. Here’s the full stack:
Lifetime lock — limited time. Server costs will rise. Yours won’t. Lock in your annual price today and it’s fixed for life. The price is this low because AI has slashed our development costs — and we’re passing that straight back to you.
All our plans come with a full 7-day, no-quibbles money-back guarantee.
Got questions? We’ve got answers.
Do I have to get rid of Google Analytics or GTM?
No. You can run Transmute Engine alongside Google Analytics and GTM and keep two sets of data. Our only suggestion is to start getting your data into a warehouse — BigQuery is free to set up and we have used it for over a year and not paid a single cent. Google’s free tier allowance is very generous.
How long does setup really take?
About 8 minutes, start to finish — including adding a small single DNS record to your DNS for the tracking sub-domain and spinning up your own managed server. Download the inPIPE plugin from the official WordPress repo, add your subscription key, press Go.
Data flows WordPress to BigQuery, and the whole pipeline runs in about 3 minutes end to end.
What is the lifetime lock?
On an annual plan, for a limited time only, your price is fixed for life. Server costs will rise over the years; yours won’t. The price is low now because AI has cut our development costs, and we’re passing that back to you.
What’s the difference between monthly and annual?
Annual is $329/yr — that’s about $27/mo and saves you $115 against paying monthly. Annual also includes BigQuery setup and the lifetime price lock. Monthly is $37/mo, billed month to month, cancel anytime. On monthly you will need to set up your own BigQuery database or we can help you for a single one-off charge.
Is my data private? Who owns it?
You do. Your events stream into your own private BigQuery project that Seresa has zero read access to. Data runs through your first-party server (we cannot see your data) and is streamed into BigQuery batched in virtually real-time.
Can I upgrade later?
Any time, at a button click. Add Bing Ads, Meta, or any platform as a toggle and add event capacity as you grow. We scale with you.
Your data should be yours.
One click to get started, about 8 minutes to be up and running. Lock in Harvest — your own server, your own data, your own AI.
From Seeds to Data Trees.