AEO KNOWLEDGE BASE
Tech Library
Deep-dive articles on tracking, analytics, privacy, and marketing data infrastructure. 120 articles.
- Why Your Ad Platform Says 50 Sales but Your Store Processed 85 Attribution & Measurement, Cross-Platform Data Discrepancies
- Why Your GA4 Attribution Is Wrong (And What to Do About It) Attribution & Measurement, Data Loss & Recovery
- Why Your GA4, Google Ads, and Facebook All Show Different Conversion Numbers Attribution & Measurement, Cross-Platform Data Discrepancies
- Why Your WooCommerce Retargeting ROAS Is Likely Overestimated—And How to Test It Attribution & Measurement, Incrementality & Lift Testing
- WooCommerce 11.0 Adds Checkout Recovery — Your Ad Platforms Won’t See It Attribution & Measurement
- WooCommerce Attribution Is Just Last-Touch: Why Multi-Channel Marketing Can’t Be Measured Natively Attribution & Measurement
- WooCommerce Customer Acquisition Cost Is Wrong When Consent Hides Your Conversions Attribution & Measurement, Consent Impact on Attribution
- WooCommerce Shows 50 Orders, GA4 Shows 12: The Attribution Gap Nobody Explains Attribution & Measurement, Cross-Platform Data Discrepancies
- WooCommerce Subscriptions Treats Failed-Card Churn Like Voluntary Cancellation Consent Impact on Attribution, Data Quality & Validation
- WooCommerce to Google Ads Customer Match Attribution & Measurement, Customer Match & Audience Sync, Web GTM
- You Already Have 500 Campaign Links. Here’s How to Encode Them. Attribution & Measurement, Coded UTM Intelligence
- You Paused Your Best Google Ads Campaign (Conversion Lag Did It) Attribution & Measurement, Conversion Windows & Lag, Privacy & Compliance
- Your Affiliate Program Is Paying for Sales Google Ads Already Claimed Affiliate Attribution, Attribution & Measurement, Web GTM
- Your Branded Search ROAS Is 12x Because Google Is Counting Sales You Already Own Attribution & Measurement, Platform Attribution Conflicts
- Your Campaign Link Is Smarter Than Your Website Attribution & Measurement, Coded UTM Intelligence
- Your Customers Take 12 Days to Buy but You Only Track 7 Attribution & Measurement, Multi-Touch Attribution
- Your Facebook Ad Click Opens in One Browser but Your Customer Buys in Another Attribution & Measurement, Platform Attribution Conflicts
- Your Facebook Ads Cost More Every Month — Here’s the Data You’re Not Seeing Attribution & Measurement, Cross-Platform Data Discrepancies
- Your Facebook ROAS Isn’t Proof Your Ads Work Attribution & Measurement, Incrementality & Lift Testing
- Your Google Ads ROAS Is Lying (And Your WooCommerce Bank Deposit Proves It) Attribution & Measurement, Smart Bidding Signal Quality, Web GTM
- Your Influencer Spend Is Trapped in a Spreadsheet Attribution & Measurement
- Your Meta ROAS Catches Up Three Days Later Attribution & Measurement, Conversion Windows & Lag
- Your Meta ROAS Isn’t Wrong. The Measurement Was. Attribution & Measurement, Platform Attribution Conflicts
- Your Meta ROAS Lied. Incremental Attribution Shows the Real Number. Attribution & Measurement, Platform Attribution Conflicts
- Your WooCommerce ROAS Is Hiding Your Best Customers Attribution & Measurement, Customer Lifetime Value Attribution
- Your WooCommerce ROAS Is Probably Wrong Attribution & Measurement, Incrementality & Lift Testing
- Your WooCommerce Smart Bidding Trains on a Biased Sample — Here Is the Fix Attribution & Measurement, Smart Bidding Signal Quality
- Your WooCommerce Store Is Missing Cross-Device Conversions Attribution & Measurement, Cross-Device Attribution, Web GTM
- Your WooCommerce Store Is Stuck in Google Smart Bidding’s Learning Phase Forever Attribution & Measurement, Google Tag Manager, Smart Bidding Signal Quality
- Your YouTube Shorts Traffic Shows as Direct in GA4 Because the Links Have No UTM Attribution & Measurement, UTM & Campaign Tracking