Full Answer
Choosing a WooCommerce tracking plugin depends on your technical comfort and infrastructure preferences. Most popular plugins still require GTM or only do client-side—understanding the differences prevents costly setup mistakes. Plugin Comparison Matrix | Plugin | GTM Required? | Server-Side | CAPI Support | BigQuery | Setup Time | Cost | |--------|--------------|-------------|--------------|----------|------------|------| | Pixel Manager for WooCommerce | Yes | Via GTM SS | Via GTM | Via GTM | 8-20 hours | Free + GTM costs | | PixelYourSite Pro | No | Limited | Yes (basic) | No | 2-4 hours | $99/year | | FunnelKit | Optional | Via GTM | Yes | No | 3-6 hours | $99/year+ | | Transmute Engine | No | Built-in | Yes | Yes | 30 mins | $159/mo | Pixel Manager for WooCommerce (Free) Best for: Developers comfortable with GTM Pros:
- Comprehensive Data Layer implementation
- Supports all major...
