Full Answer
Capture orders, events, customers, sessions. Include UTMs for attribution, customer data for AI.
Essential tables: orders (revenue, customer, products), events (page_view, add_to_cart, purchase), customers (LTV, segments), sessions (UTM, attribution). Include: order_id, customer_email, revenue, utm_source, utm_campaign, timestamp. Enables custom attribution and AI training.
Capture orders, events, customers, sessions. Include UTMs for attribution, customer data for AI.