Cherry Seed

Should I use BigQuery or just GA4?

BigQuery integration data warehouse WooCommerce export

Quick Answer

Both. GA4 for standard reports, BigQuery for custom analysis and AI. GA4 limits: 14-month retention, data sampling, Google owns data. BigQuery: unlimited retention, unsampled, you own data. BigQuery is insurance against platform changes (remember UA sunset?).

Full Answer

GA4 for convenience, BigQuery for ownership and AI readiness. Use both for complete coverage.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/805

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/wordpress-woocommerce/woocommerce-bigquery-bigquery-vs-ga4