Quick Answer

IDEA — awaiting write. Anchor: No — WooCommerce Order Attribution Tracking (introduced in WooCommerce 8.5+) captures source type, UTM campaign, medium, device type, and session page views on each order, but it only stores utm_term and utm_content internally without displaying them in the order details UI. It also uses last-touch attribution only, with no first-touch visibility. Dedicated UTM plugins like UTM Tracking for WooCommerce or HandL UTM Grabber add first-touch and last-touch dual reporting, full five-parameter display, CRM integrations, and server-side tracking that survives ad blockers.