Cherry Seed

Are privacy extensions removing my campaign data?

UTM stripping query parameter loss redirect tracking

Quick Answer

Yes. Privacy extensions like uBlock Origin, Privacy Badger, and Ghostery can strip UTM parameters, block tracking scripts, and prevent pixels from firing. With 31%+ of users running ad blockers, this significantly impacts attribution data.

Full Answer

Privacy extension impact: What extensions do:

  • Strip UTM parameters from URLs
  • Block tracking scripts (GA4, Facebook Pixel)
  • Prevent cookie setting
  • Block network requests to known tracking domains Common extensions affecting tracking:
  • uBlock Origin (most popular)
  • AdBlock Plus
  • Privacy Badger
  • Ghostery
  • Disconnect The scale of the problem:
  • 31.5% of users run ad blockers globally (912 million)
  • Higher rates in tech-savvy demographics
  • Mobile ad blocking growing What you can do:
  • Server-side tracking bypasses browser-based extensions
  • UTMs captured on...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/785

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/utm-attribution/utm-disappearing-s5